Take Two.
In the Midwest, generosity isn’t optional, that’s why there’s no such thing as a single Hamm’s beer. Where we brew it, whether you’re grabbing a drink from the bar or the fridge, you never come back with any empty hands.
It’s just a friendly reminder to Take Two.
Activations
Find Your Second.
The world suffers from an acute lack of wingmen and wingwomen out there. Hamm’s is hosting wingmatchmaking events at bars across the country so you can find your someone to console you when you strike out and roast you when you deserve it.
After all, friendship takes two.
Twos-day
Give the gift that gives back. If you bowl on Twos-days at a Hamm’s partnered bowling alley, you get to play a free game if you pay the fee for another group’s lane. It costs you nothing to be nice because you’re just doing what you would have been doing anyways.
Caught in the Act.
Hamm’s is going undercover in a bar near you to catch all the good Samaritans in the act. We’ll cover the tabs of anyone caught committing an act of generosity and tip them $2 to thank them for their service.
The Doubletake
Keep a hand free to shake their hand while you fulfill your obligation to share a Hamm’s. You don’t need to go around double fisting drinks to make sure you always have one to share.
Copywriter: Joshua Kim